Did you know that as of 2017, an internet user spends an average of 135minutes a day on Social media? In a day that translates to about 16 hours a week. And that is just but an average so you can imagine how much that affects people’s productivity. Unless you are working as a social media marketer, this is just a pure waste of time.
So how can you save the time you spend on social media?
- Allocate time during the day to check on your social media
Instead of checking on your social media every time a new notification comes up and end up spending a whole hour on Facebook in the midst of an urgent project why not schedule time during the day when you can log in to your social media and respond or post.
This concept of scheduling time requires disciple but it is the best strategy if you want to improve your productivity.
Nothing is ever that urgent on social media, even client’s inquiries. What you do is create an auto responder and once it’s time for social media, then you can respond.
2. Limit the time spent on social media
Everything has to have a limit and that includes the time spent on social media. Set a limit, for instance, 1 hour or 30 minutes and once that time is over you shut down your social media pages. This should happen regardless of whether you were in the middle of a discussion, this will go on in the next “social media time” window.
You can apply techniques that are available online to time yourself such as the Promodo technique.
3. Get a social media manager
If you are a business owner, try hiring someone to manage your social media so that you can save your time and focus on more important aspects of the business.
How do you save time when managing social media?
4. Pick at least two platforms
You cannot possibly be a master of more than 2 social media sites, it’s quite impossible and if you try to it you will not master them all. Just pick one or two that are relevant to your business and maximize on them. Facebook is the most popular meaning that is where most of your clients will be. Facebook is an also great space for businesses looking to market and generate leads. Twitter on the other side is for influencers so if you are targeting influencers or industry lions head over to Twitter or if you want to be noticed and recognized as an influencer. Other sites such as Instagram is for a younger youthful generation, LinkedIn is for professionals in different industries, Pinterest is for women so if you are looking to target women, this is where you will get them.
Your choice of platform to master in will be determined largely by your clients since these are the people you want to reach to.
5. Schedule al your tasks
This is the greatest time saver. There are lots of free scheduling Apps online that you can use. Apps such as Buffer, Hootsuite, SocialPilot, and others allow you to schedule posts for even weeks to come although doing it weekly is the most recommended. These Apps allow you to operate a number of social media accounts within their platform meaning you can have all your sites in one dashboard.
Some Apps like Sprout Social even enable you to analyze your engagement. You can also now use Facebook Scheduler to schedule Facebook posts. Of course, you can go for the paid versions for more advanced features.
For content inspiration there are lots of places to find but why spend so much time looking for content, perusing through pages in search engines when you can just use sites like Feedly and Almighty press among others. These sites will save you a great amount of time.
For images, you can use Picmonkey or Canva. These are great free and easy to use graphic design sites. You can also use to create images for slideshows to give a video illusion of your posts. As you know, images and videos receive the highest viewership and are the most shareable content on social media.
6. Team up with others
You can team up with other non-competing business and combine your social media efforts. You can hire a social media marketer and cost share on the amount. This kind of collaboration is mutually beneficial in your social media marketing as you end up creating a larger community of fans. A bigger audience means more prospects and more leads.
7. Sometimes you just don’t need Social media
Not every business out there needs to be in the social media space. Social media is ideal for businesses that need to engage with its direct clients. A business such as a Spa, Hotel, Coffee shop all needs to be on the social media platforms because that is where their direct clients are found. However, a manufacturing plant has nothing to do marketing themselves in Facebook or making noise in Twitter.
Surprisingly there are some of the biggest businesses that are very successful and they are not on social media. So don’t be obligated or don’t just be for the sake of it which is nowadays the case for most business. If your other marketing strategies are working just fine for you then good for you.
If your clients are not tech-savvy don’t even bother yourself. A business targeting 60+-year-old men it has no business being in the social media. Chances of finding a 60+-year-old man in Facebook are very slim.
Employing these tips will help you increase your productivity even when managing your social media pages. You don’t need to spend all your time on Facebook or Twitter or anywhere else. Just get creative and be intentional with your time in Social media and shift the extra time to reading a book, finishing your project or concentrating on things that will build your career.